"I believe we should be working towards a world where people can speak privately and live freely knowing that their information will only be seen by who they want to see it and won't all stick around forever".
The shift to more intimate communications between smaller groups, making those conversations private even from Facebook itself, and no longer keeping data for a long period of time is no doubt created to address the tech giant's poor track record on privacy in recent times.
In a blog, Mr Zuckerberg outlined his vision to transform Facebook into a "privacy-focused platform". All that increases the challenge of convincing users that Facebook really means it about privacy this time.
Facebook has faced unrelenting scrutiny on its privacy policies dating back to its founding, with governments, regulators and watchdogs questioning how the company made a fortune on the backs of people's personal information.
Zuckerberg stated that encryption will be one of the key strategies of the social media giant's future, using "a simpler platform that's focused on privacy first". An interesting point here is that Zuckerberg admitted that Facebook's security systems can read the content of users messages sent over Messenger.
Even as Mark Zuckerberg laid out plans to let people reach their friends across Messenger, Instagram or WhatsApp from whichever app they prefer, the Facebook CEO hinted that the interoperability of apps could be possible only on Android devices. "Looking at the future of the internet and privacy, I believe one of the most important decisions we'll make is where we'll build data centres and store people's sensitive data".
And if the CEO of a social media platform with 2.32 billion monthly active users predicts a shift of focus in social media marketing then we simply can not ignore it. "Over the next few years, we plan to rebuild more of our services around these ideas". It has also fueled debate over whether Facebook, which owns two social networks and two messaging platforms, each with more than 1 billion users, deserves greater antitrust scrutiny.
None of these principles are new or surprising, and are an understandable reaction to recent history when Facebook has been battered by scandals of both data leaking and misuse of private data for monetisation objective. If the user does not log into the Facebook account on his device and also does not have an active Facebook account, even then it will transfer data.
"Duolingo thanks Privacy International for their important work raising awareness of this issue", a Duolingo spokesperson said in an email. It will be the reality for Facebook and its family of apps, which include Instagram and WhatsApp, in the near future. People are more cautious of having a permanent record of what they've shared. He said Facebook is also improving its ability to "identity and stop bad actors" by detecting patterns and through unnamed "other means".
The post claims to be authored by the 'Zucc himself, and it's a delightful mix of slightly confused metaphors and a revisionist narrative painting Facebook as a champion for privacy even as it acknowledges its repeated failures.
It plans to integrate WhatsApp, Instagram and Messenger.
Despite Zuckerberg attempting to display that Facebook has "learnt its lesson" in regard to privacy, it has already faced heavy criticism for the length of time it took to respond.