And, just punctuate that point, the latest device to receive the demolition derby treatment is the Samsung Galaxy S10.
People familiar with the matter told Bloomberg that the South Korean company is working on an external folding device similar to Huawei's Mate X, as well as a clamshell device like feature phones of yore.
Samsung is reportedly working on two new foldable devices. Still, it's hard to say how much demand there is until some of the convertible devices are actually on sale, even at their high starting prices.
Samsung may also incorporate an in-display fingerprint sensor for its foldable lineup, as it did for the Galaxy S10 model announced last month, they said.
That includes a design that folds on the outside, like the Mate X, as well as clamshell design that folds vertically. It is thinner without an extra screen. According to Bloomberg, Samsung is now using mock-ups to fine-tune the design and this could be a successor to its W series flip-phones for the Chinese market. Yesterday, the toy-production company tweeted a satirical advertisement for its "LEGO fold", drawing clear design cues from Samsung's own campaign.
In the meantime, the company is trying to flawless the Galaxy Fold's bendy display. This will follow the flip phone to market at a later date.
Samsung takes on Apple with the Galaxy S10 and Galaxy Watch Active.
Samsung Galaxy S10 and Galaxy S10+ feature 6.1-inch and 6.4-inch QHD+ Curved AMOLED display respectively with an aspect ratio of 19:9. The South Korean company shipped 291.3 million phones past year while Huawei sold 205.8 million, according to Strategy Analytics.
Sales will likely see a boost when the 5G version of the Galaxy S10 begins moving at the end of the month.