Some firms also distribute test or beta versions of apps the firm is working on such as, in Google's case, Maps, Hangouts and Gmail.
While Apple's move blocked the two non-compliant research apps, it also blocked private iOS apps the companies had been legitimately using with employees.
Apple previously asked Facebook to remove its data collecting Onavo VPN app from the iOS App Store. Finally, less than 5 percent of the people who chose to participate in this market research program were teens. Facebook immediately pushed back on privacy concerns and said it was not tricking users with the research app.
She added that fewer than 5 percent of users in the research program were teenagers and that all had obtained signed parental consent forms.
If Apple was unhappy with companies distributing apps developed under enterprise certificates to users outside of the enterprises, there would come the positive side of the issues, i.e. related how Apple implements the rule. DoorDash, Amazon, and Sonos are all doing the same thing.