With the announcement that Sandra Bullock's "Bird Box" scored 45 million viewers, tt seems that Netflix has crowned itself king of the entertainment world in an age of intense ADD where people can stream whatever they want wherever they want at any time.
Netflix has about 137 million subscribers worldwide (as of October), about 57 percent of them in the United States. Nobody else can verify Netflix's claims, nor do they know exactly what "watched" means in this context.
Fans inspired by "Bird Box", Sandra Bullock's Netflix horror hit, have started attempting something called the #BirdBoxChallenge. Most Netflix subscribers are overseas, and those subscribers often have access to streaming libraries that are much smaller than the one Netflix offers here in the States.
Have you seen Bird Box and, if so, what did you think of it? Plenty of folks share Netflix accounts, so some of those Bird Box viewings may be by more than one person at once.
So 45 million accounts have not seen the entirety of Bird Box - they've seen most of it, and it's a safe bet that many of them are not USA -based accounts.
Earlier in the month, Netflix US had revealed its list of shows that had the highest view time per session: On My Block, Making a Murderer: Part 2 and 13 Reasons Why: Season 2 led the list, followed by Last Chance U: INDY, Bodyguard, Fastest Car, The Haunting of Hill House, Anne with an E: Season 2, Insatiable and Orange is the New Black: Season 6.
For people like you and me, maybe it's not that big a deal whether Netflix (and its streaming competitors) report numbers like this under the rosiest possible scenarios.