Apple's Asian supplier and assembler stocks fell on Tuesday on a media report that the iPhone maker had told its smartphone assemblers to halt plans for additional production lines dedicated to its new iPhone XR.
The Nikkei report comes days after Apple said sales for the usually busy holiday period would likely miss analyst expectations as sales in emerging markets including India were weak. Weakened demand for smartphones globally might not hurt Apple's revenue too much, but suppliers could feel the strain.
Investors continued doing damage to Apple's stock price on Monday, following the company's controversial move to end the disclosure of unit sales data for its iPhone, iPad and Mac businesses.
"Suppliers of iPhone 8 and iPhone 8 Plus are getting a combined order of around 5 million more units", one source said. "Starting with iOS 12.1, iPhone 8, iPhone 8 Plus, and iPhone X include this feature, but performance management may be less noticeable due to their more advanced hardware and software design", reads the support page. Given the disparity between what we saw being said about the iPhone X a year ago and its 12-month performance, some caution is clearly warranted.
The $749 model is Apple's budget iPhone, and at a few hundred dollars cheaper than the flagship XS and XS Max was meant to stir consumer interest among more cost-conscious buyers. The new product lines Apple has fielded are significantly different than the old, and it's entirely possible that customers are still sorting out which devices they actually want to buy.
It seems that Apple has realised that the demand of the newly launched iPhone XR is not up to the mark. Far from it, it stands to reason that Apple during the current holiday quarter will see a huge boost in iPhone sales due to a wide selection of 3 brand new iPhone models. Apple is also said to have revised planned units for older iPhone models for this quarter from 20 million to 25 million.