While most of us were enjoying our recommended hours of sleep last night, Apple announced three new additions to their iPhone lineup - their latest, greatest, and verily, expensivest pieces of smartphones that fanboys will sell their firstborn for.
The next-generation of iPhone X is offering two different models to select from - the iPhone Xs and iPhone Xs Max. The XR will be available in three storage variants - 64GB, 128GB and 256GB, and in five colour variant - white, black, blue, yellow, coral and a (PRODUCT) RED edition as well.
The new iPhones are likely to start at $800 for the LCD model, $900 for the iPhone X update and $1,000 for 6.5-inch OLED model, up from last year's starting prices of $699, $799 and $999, according to Nomura Group. It's a more affordable version of the XS, and it comes in a number of bright colors. It is more efficient, and up to 15 percent more faster. The GPU is up to 50 percent faster than the GPU on the A11 Bionic.
There are, of course, camera improvements. You get a 12MP main sensor, and another 12MP telephoto lens, with new lenses, that are supposedly better than before.
Among the health-related features, Apple has added a fall detection option, that will alert emergency services and family members within 60 seconds if you don't respond.
Tell us the truth.did you ever imagine that one day you'd be contemplating spending more than a grand for a telephone? For the Chinese users, Apple has made an iPhone Xs Max with a SIM slot that can take two SIMs, on either sides.
Others pointed out that it was a missed opportunity, arguing that the firm should have called its XS Max - which has the biggest iPhone display yet - the iPhone XL.
With the new iPhones, however, that adapter is no longer in the box.
With a 6.1 inch display, liquid retina and the most advanced LCD a phone has ever had, Apple made an effort to make sure this new product would not disappoint. The new Smart HD capabilities with adjustable bokeh are cool though, even though it sounds really similar to the Google Pixel's computational photography. Instead of using stainless steel like the iPhone X and XS, the XR uses 7000 series aluminium for its metal frame.
Tech analyst Patrick O'Rourke joined in, tweeting: 'I want to go on the record now as saying that iPhone Xs Max is a bad name for a smartphone...' The camera offers OIS and is assisted by a True Tone Quad LED flash.
Speaking of which, let's talk about the not-so-headline-grabbing iPhone XR.
The iPhone XR will be released next month with pre-orders starting on 19 October 2018 in first wave countries.