"It's a lovely spot", Woods said.
The anthem debate "hits an emotional tone that consumers respond to more than complicated legalistic business-oriented messaging", says Kit Yarrow, a consumer psychologist and professor at Golden Gate University in San Francisco who studies millennial consumers, referring to the lawsuits Nike is facing.
"I stand with Nike, every day, all day", James said Tuesday at a Nike fashion show and awards ceremony in NY. "It's a handsome spot and pretty powerful people in the spot".
On Thursday during the National Football League opener, Nike unveiled its first "Just Do It" ad narrated by Kaepernick.
While Nike's sentiment has declined this week, Kaepernick's has flourished.
Woods, the second most successful golfer ever with 14 major titles, has been careful throughout his career to avoid saying or doing anything that could be construed as political.
Sources say Kaepernick watched the ad's premiere from Nike headquarters in Oregon. Mason walked in the store and told the clerk he was a size 14 and wanted the most expensive pair of Nike's he had.
Nike's swoosh logo was omnipresent on hats, polos and spikes for golfers at Aronimink Golf Club. "They came out with a campaign that they feel is who they are".
News of Kaepernick's involvement in the polarizing campaign, which celebrates the 30th anniversary of "Just Do It", first broke on September 3. Early Friday morning, President Trump delivered what appeared to be a four-word review of the commercial on Twitter.
"There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales", said Hetal Pandya of Edison Trends, "but our data over the last week does not support that theory".
"I think every athlete, every human, and definitely every African-American should be completely grateful and honored (for Kaepernick)", Williams said. An obvious reference to Kaepernick's decision to kneel in protest of police brutality during the pre-game national anthem ceremony, and the years of controversy and joblessness which ensued, the pictures immediately went viral, prompting outrage from the far right, including the president himself.
Additional appearances are made by emerging professional athletes and world champions alike: Canadian soccer star Alphonso Davies; Hawaiian big wave surfer Kai Lenny; American skateboarders Lacey Baker and Nyjah Huston; German champion boxer Zeina Nassar; and U.S. Soccer's Women's National Team.