Nike stock drops by 2% in wake of Kaepernick deal

New Nike ad campaign featuring Colin Kaepernick prompts burning response from some fans

People are burning Nike because Colin Kaepernick fronts its new campaign

People in the United States are destroying their Nike clothes to protest the company's new ad campaign starring football player Colin Kaepernick, who famously refused to stand during the playing of the U.S. national anthem past year.

The statement is the league's first since Nike and the former 49ers quarterback announced he would be part of a new ad campaign tied to the 30th anniversary of the famed "Just Do It" series. He included the caption, "Believe in something, even if it means sacrificing everything".

Bradley, a longtime captain of the USA national team, has proved to be a thoughtful observer on social issues in the past.

Since he took a knee two years ago, he started a movement of protests as athletes across the nation followed suit.

The NFL free agent has signed a deal to be one of the faces of Nike's 30th anniversary "Just Do It" marketing campaign.

On Monday, Nike drew their line in the sand when they chose to sign and feature Colin Kaepernick in its 30th anniversary "Just Do It" advertising campaign.

He suggested last September that NFL owners should stop those who kneel during the national anthem from playing games. Rich, who Donald Trump selected as the victor of the 2011 season of "The Celebrity Apprentice, " posted a picture of the Nike swoosh that had been removed from a pair of socks.

As is often the case, many supporters of the ad spoke out on social media to say the controversy only made them more likely to buy more Nike products.

Colin Kaepernick continues to loom over the National Football League and their handling of player protests.

"Having a huge company back him, you know, could be a controversial (decision) for this company, but they're not afraid", added Williams, who has had an endorsement deal with Nike since 2003.

Donald Trump is the most dishonest president in American history 95 percent of the time. That whole story makes the Kaepernick-Nike alliance a bit more interesting.

Nike's campaign also features New York Giants wide receiver Odell Beckham Jr. and Shaquem Griffin, a rookie linebacker for the Seattle Seahawks whose left hand was amputated when he was a child.

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