"We were elected on a promise to reduce red tape and put the people first", said Premier Doug Ford, who made the announcement while visiting the Barley Days Brewery."This included a promise to bring "Buck-a-Beer" back to Ontario". The slogan is reminiscent of old-fashioned saloons offering "free lunch" and the ultimate truth that there is none.
Andrea Horwath, the leader of Ontario's New Democratic Party, slammed Ford for keeping his promises regarding beer while turning his back on the 4,000 residents who were relying on the unconditional payments to buy healthier food, access childcare or go back to school.
Now in Ontario, one can only buy beer, wine and spirits at government licensed outlets or licensed restaurants and bars.
"Nobody is being forced to lower their prices and there will be no subsidies or tax handouts", Ford said at the event.
The minimum retail price for beer was $1 in Ontario between 2005 and 2008, before the government banned it in 2008. Napanee Beer Company tweeted that it won't participate in this: "There are a lot of things that our province needs", they said, "but "buck a beer" isn't one of them".
Forked River Brewing Co., London "We're not in any position to sell beer at a buck a beer without taking a large loss on it". I can confidently say that a buck-a-beer won't deliver that.
Come August 27, the minimum price floor for a bottle or can of beer will be lowered to $1. The "buck-a-beer" changes don't apply to brews sold in restaurants and bars, nor will they affect the price of ciders, wines and other spirits.
The conservatives campaigned that bringing back buck a beer would allow more competition in the beer market "without affecting the province's revenues" from beer and wine taxes - approximately $589 million in 2016-17 as stated in government documents.
"Yeah, I'll take it", said one man unloading empties.
He is to be joined by Finance Minister Vic Fedeli and local MPP and Government House Leader Todd Smith.
The price of beer cans has jumped in recent months because of the escalating trade war with the United States which has slapped a 10-per-cent tariff on aluminium.
"After spending weeks ripping up contracts and curriculums, dismantling climate plans and pilot projects, this is the first time the premier has actually given us something", Schreiner said in a statement.
"These are normal business expenses for our stores and no costs will be incurred to either LCBO consumers or Ontario taxpayers", it said. "We firmly believe that you really do get what you pay for", the brewery wrote.