But strong performances in Russian Federation weren't a necessity when it came to Premier League clubs deciding whether to spend the fruits of football's biggest television contracts.
Players like Ruben Neves - a record purchase for both the club and the division - Diogo Jota, and Leo Bonatini arrived and thrived at Molineux as the club pushed everyone out of their way on route to promotion.
"I want to challenge and fight until the end, or until that moment when my chairman Daniel Levy says to me 'Mauricio, go home or find another project'". I was told that during pre-season it looked like I was saying something absolutely out of order, something insane. But it's been a bit of a unusual pre-season for these teams with people involved in the World Cup.
"My view is that first of all is hard for me to believe we finished second when I listen, when I read, because you are capable of making people that finish second look like they were relegated", he said. He is a great manager, I really enjoyed working with him.
Pochettino decided keeping players was the priority after a third successive top-three finish.
Knowing Kane's drive, he will be determined to try and beat the aforementioned feats and make a strong start to it by getting off the mark in August this year. I don't think just because they haven't signed a centre-back we should be sat here thinking "We'll let Manchester United off the hook, they shouldn't be challenging this year". He worked amazingly well on Monday, Tuesday and Wednesday and he's one of the players I have to speak with to see how physically and mentally he feels.
Sources have told ESPN FC the 55-year-old wanted a centre-back and a right winger but nothing materialised in the final weeks of the window.
Pogba played a huge part in Les Bleus' first triumph since 1998, bossing the midfield as his team downed the likes of Argentina, Uruguay, Belgium and Croatia on the way to glory.
On paper, Wolves are the best newly promoted side in the Premier League, but times have changed and Nuno won't be able to guide them to a top six finish as Ipswich did in 2001.
At a time of the season when all football fans dare to dream, there has again been little to set pulses racing in Newcastle as owner Mike Ashley refuses to join in the Premier League arms race, much to the chagrin of manager Rafael Benitez. They can still sell players, overseas only, until August 31 as no other league has adopted the earlier deadline. They face another season with Eric Bailly as their best central defender and any of Victor Lindelöf, Chris Smalling, Phil Jones or Marcos Rojo alongside him.