Instagram takes on YouTube with new IGTV app

Instagram’s “IGTV” video hub for creators launches tomorrow		
		
	Josh Constine

       @	   
   	7 hours

Instagram’s “IGTV” video hub for creators launches tomorrow Josh Constine @ 7 hours

IGTV will enable any user to upload longform videos and will also include "channels" from video "creators", similar to a format employed by Google-owned YouTube which has given rise to a number of YouTube "stars".

Videos start playing as soon as the app is opened based on the people you already follow on Instagram.

Video will be available through Instagram or a new app called IGTV which will give Facebook more opportunities to sell advertising. Users will also be able to discover IGTV content within the Explore tab on Instagram. To start with, Lele Pons, with over 25 million followers already on the main Instagram site, has been signed on.

Today, yet another video service debuts, and it is backed by a major player in the social network space - Instagram.

You need to create an IGTV channel so people can easily find and watch videos you've uploaded to IGTV.

Systrom further explains, "Also like TV, IGTV has channels".

Finally, before signing off, Kevin revealed that IGTV is ad-free for now, but that will not continue as they wanted to help content creators monetise their content, and ad-revenue-sharing would be a possible avenue to do that.

What do you think, will you be watching IGTV?

Kevin Systrom, CEO of Instagram informed that the app was meant to make simpler to search and watch video recordings on smart phones. What are your thoughts on the new video-sharing app, IGTV? This compares to Instagram video posts which are capped at the one-minute mark, or Instagram Stories which can contain 15-second long video snippets. "IGTV is for watching long-from videos from your favorite creators". Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. IGTV videos are full screen and vertical.

Here's how users can access IGTV through Instagram and vice versa. You won't have to search to start watching content. Cool. But if it's not your thing, you ...

This will come as good news to those who felt stymied by the small files Instagram was allowing to be shared on their service previously.

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