Cambridge Analytica Could Be Reborn Under a Different Name

ICOVerified account        @ICOnews

ICOVerified account @ICOnews

Users dissatisfaction with the platforms, rather than pursuing competing alternatives, was among some of the reasons they left Twitter specifically, according the Alpha, the firm responsible for the poll.

Despite mostly negative coverage, the Cambridge Analytica data scandal doesn't appear to have had a material impact on Facebook's usage. The survey of 2,194 adults conducted at the end of April revealed that half Facebook's American users have not recently changed the amount they use the site, while another quarter said they were using it more than before the Cambridge Analytica scandal broke on 16 March. A plurality of respondents, 38 percent, said they've "never stopped using a social media platform" after they've begun using it, according to the poll.

SCL Elections, a British affiliate data controller for Cambridge Analytica, has been ordered to comply or appeal the order within 30 days or it could face criminal prosecution.

The UK's Information Commissioner's Office (ICO) has ordered Cambridge Analytica to hand a USA voter all personal information the company holds about him.

Pachter stated, "I have yet to read an article that says a single person has been harmed by the breach".

As political consultants, Cambridge Analytica was hired by campaigns to analyze voters and target them with ads.

Its managers have denied, however, using data harvested by Cambridge University psychologist Alexandr Kogan through a personality quiz on Facebook, in the 2016 USA election.

The company profited from a feature that meant apps could ask for permission to access your own data as well as the data of all your Facebook friends.

In comparison, 60 per cent of Instagram users said they knew their current privacy settings and 65 per cent said they knew how to change them.

Other findings from the Reuters/Ipsos survey show that the remaining 25 percent of users said they used it less or had left the service.

To add insult to injury, Cambridge Analytica's CEO was in hot water for confessing that their data was indeed used to influence the election and stored on a self-destructing email server.

But after Facebook rallied following blow-out first-quarter earnings, sentiment on the stock seems to have turned around.

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