Amazon, Best Buy partner to sell Fire smart TVs

Best Buy CEO Hubert Joly and Amazon's Jeff Bezos came together Tuesday to discuss the deal

Best Buy and Amazon partner up in exclusive deal to sell new TVs

The companies will sell 11 models, starting this summer with TVs by Toshiba and Best Buy house brand Insignia.

"Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level", Jeff Bezos, Amazon's founder and CEO, said in a prepared statement. "These Fire Edition smart TVs by Insignia and Toshiba deliver lovely visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa". Plus, this brings Alexa to the fore - you can carry out voice searches for content regardless of whether it's through a live broadcast or a streaming service, such as Prime Video, Netflix, or Hulu. Owners of an Amazon Echo device will also be able to use Alexa voice control hands-free.

Such a collaboration would have unthinkable only a few years ago, when many observers believed Amazon was gradually killing Best Buy as it has other electronics retailers.

The retailers announced today (April 18) that they're joining forces to sell televisions across the USA and Canada.

Amazon and Best Buy want to sell you your next smart TV.

Each of the TVs will also have Alexa voice assistant capabilities built-in.

Fire TV Edition continues to improve even after your purchase, with more new Alexa skills, software features, and applications added regularly.

By selling the smart TVs on Amazon, Best Buy could risk pulling sales from its own website and physical stores.

Amazon and Best Buy have deepened their retail partnership.

This partnership also shows that Amazon realizes it needs to cooperate with retailers as it becomes more of a hardware company, Baker said. "In fact, Amazon was more expensive on 13% to 14% of those similar items". These sets will be sold at both Best Buy's brick and mortar and online stores. Now they're unusual bedfellows, at least when it comes to TVs. Retail availability will extend to Canada "later this year".

Best Buy CEO Hubert Joly said the new Fire TVs will provide customers with a "incredible user experience".

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