However, with the recent Cambridge Analytica issues and scandal after scandal due to the increased scrutiny on the company, it's becoming more and more hard to ignore the allegations that the company is mishandling personal information - even going so far as to build profiles for people who never signed up for Facebook in the first place. People want to know if and how their data was used by Facebook and third parties. Facebook receives all of this data as well, Baser said, as well as information on which website or app is being used.
Facebook says other companies like Google, Amazon, Twitter and Pinterest also do the same.
Google has its own Analytics service.
In other words, unless every site on the internet and all apps suddenly stopped using Facebook's services, there's no escape from the company, even if you go ahead and delete your Facebook account.
Most of the political ads about divisive issues that ran on Facebook Inc before the 2016 U.S. presidential election were sponsored by "suspicious groups" with no publicly available information about them, according to a study released on Monday and based on a database of five million ads on Facebook.
This means that if a website embeds any of the engagement tools by Facebook, the social media network also gets access to the user data shared by the browser with the website.
At the end of a critical week for Facebook, one that included more than 10 hours of testimony on Capitol Hill by CEO Mark Zuckerberg about issues such as user privacy and data security, the company disclosed what it spent on a different kind of security: Its CEO's. This, Facebook says its what it uses to make targeted ads or make its content better.
"There are basic things you can do to limit the use of this information for advertising, like using browser or device settings to delete cookies", Facebook said when asked if users could opt out.
"It also gets cookies, which are identifiers that websites use to know if you've visited before". To make login processes simpler, some websites allow users to log in to their platform using their Facebook credentials. He said, "In general we collect data on people who are not signed up for Facebook for security purposes".
"We will review all legitimate reports and respond as quickly as possible when we identify a credible threat to people's information", Collin Greene, head of Product Security, Facebook. "But that's subjective. At the moment, we don't have those three points addressed".
The social media giant has started notifying 87 million users that their data was improperly harvested by data firm Cambridge Analytica, a claim the firm denies.
It's well past time to push Facebook to have a paid version, with no ads and no data gathering. This trend will unarguably continue, and most recently did with Facebook spreading gross data breaches across the globe.