Close to $US80bn has been wiped off Facebook's market value since 16 March, when it revealed it had received reports that Cambridge Analytica had not destroyed data about millions of its United States members, as demanded several years previously. That included information on friends of people who had downloaded a psychological quiz app, even though those friends hadn't given explicit consent to sharing.
Yet some analysts said Facebook and its chief Mark Zuckerberg have made similar promises in the past.
"The last week showed how much more work we need to do to enforce our policies, and to help people understand how Facebook works and the choices they have over their data", the company wrote in a blog post published Wednesday morning. It claims that the experience is now now clearer, more visual, and easy-to-find. In the coming weeks, the brand will be proposing updates to the platform's terms of service, which includes its commitment to people. Now there's a plan to streamline and condense several pages of settings into three consolidated locations to lessen the confusion.
Yet mobile users still had to go to almost 20 different places to access all of their privacy controls.
Privacy settings had previously been spread over at least 20 screens, Facebook said. Facebook says the firm obtained the data, involving potentially tens of millions of users, in violation of its rules from an app developer that was allowed to have the information but not to sell it.
Numerous new privacy features are required by the General Data Protection Regulation (GDPR), The Independent reports, which is the EU's new data regulator that comes into effect on 25 May. "It makes it less likely any outside parties would have access to your information". It requires companies to give people a "right to portability" - to take their data with them - and imposes fines of up to 4 percent of global revenue for companies breaking the law.
Facebook stated that they have worked with regulators, legislators and privacy experts on these changes and updates.
Now according to the Information, Facebook will be making some changes to the devices where instead of the video data being sent to servers for processing and storing, Facebook might make it so that it is all stored locally on the device itself.
Another source of concern about smart speakers and digital assistants are hidden vulnerabilities within them; as these devices are meant to be connected up to everything from your lights to your doors, users are concerned that hackers could cause physical damage or hack the devices for other nefarious purposes such as committing burglaries. If the link redirects you to your account settings page, simply click "Download a copy of your Facebook data" to get redirected to the file we've prepared.
Facebook's product marketing director Graham Mudd said in a statement that shutting down the feature over the next six months "will help improve people's privacy on Facebook".