Walmart Online Grocery Delivery Will Be Significantly Expanded This Year


Grocery wars: After trial in Tampa, Walmart begins nationwide grocery delivery

Walmart, the United States' largest grocer, on Wednesday announced plans to expand its online grocery delivery service to more than 100 metro areas.

Walmart is expanding its online delivery services for groceries to over 800 stores. Sigman has been optimistic about the company's "click and collect" option - which allows customers to shop online through its website and pick up groceries at Walmart's physical locations - seeing it as an opportunity to drive incremental sales growth. "For packing the items together in stores, Walmart will use its collection of more than 18,000 'personal shoppers'". The push will help make Walmart's delivery service available to roughly 40 percent of United States households. There's also a $30 minimum purchase required to use the service.

Walmart is expecting to make pickup of online orders of groceries available in 2,200 stores before the start of 2019.

Some of the benefits of the Walmart grocery delivery service include the ability to have items show up the same day customers order them.

"We're going to gain customers who might not have access to a brick-and-mortar store", Ward said.

Walmart's announcement comes only weeks after Amazon brought onboard a pair of new cities to its Prime grocery delivery service, which brought its total number of cities to six.

It continues to offer its service from Whole Foods stores. Customers can also order groceries - and use the promo code - through the retailer's app. Those associates must complete a three week training program.

Groceries can be delivered to customers as soon as the same day.

"Our commitment goes further than saving customers money", said Tom Ward, vice president of digital operations. A year ago it purchased Whole Foods for $13.7 billion, giving it a much bigger network of brick-and-mortar grocery stores.

AmazonFresh, on the other hand, typically utilizes internal Amazon infrastructure, including its own lime green delivery trucks which have become ubiquitous on streets in cities such as Seattle, San Francisco, New York and Philadelphia.

Walmart launched its online grocery pickup service previous year at its Supercenter at 2601 MacArthur Road in Whitehall Township.

"For WMT, given how early it is, we think it can lead the growth, and attain [online grocery] share well above their online market share today in other categories", Sigman said.

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