Akshay Kumar aims to bust period taboo with #PadManChallenge campaign

Aamir Khan takes on the Pad Man Challenge

Aamir Khan challenges Big B, SRK and Salman Khan to pose with a sanitary pad

Dangal star Aamir Khan took up the #PadManChallenge and shared a post on his Twitter profile where he is holding a sanitary napkin in hand. The aim is to make menstruation a topic unlike, "Voldemort, (which) is not mentioned", as Twinkle Khanna said in her Oxford address to promote PadMan, which she produces.

After ice bucket and mannequin challenge, it is time for PadMan challenge which has become a trend and become viral over the internet. Earlier, Twinkle Khanna tagged Aamir Khan and Mr. Perfectionist obliged by proudly posting a photo with the pad.

Posts from several celebrities such as Deepika Padukone, Shah Rukh Khan, Amitabh Bachchan, and Jacqueline Fernandez among others are pending.

Aamir wrote, "Thank you @mrsfunnybones, Yes, that's a Pad in my hand & there's nothing to be ashamed about. Here I am Challenging @aamir_khan @AzmiShabana".

Sonam Kapoor, Radhika Apte, Twinkle Khanna, Alia Bhatt and many stars have accepted the challenge and challenged their friends. Directed by R. Balki, it stars Akshay Kumar, Radhika Apte and Sonam Kapoor.

The story around the "Padman", is Arunachalam Muruganantham, a social entrepreneur who invented the machine for manufacturing low-priced sanitary pads, initiated a #PadManchallenge on social media. He claims that he entered the toilet to grab a Sanitary pad from the vending machine to take part in the Padman Challenge.

Produced by Yash Raj Films the film is slated to release in Nov 2018.

Padman is a film that talks about women's period, menstrual hygiene, awareness and availability of sanitary napkins to all girls and women and more.

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