A search is on in southwest France for Pierre Agnes, the 54-year-old CEO of the surf brand Boardriders-formerly Quiksilver-who is presumed lost at sea. Shortly after, four vessels and four helicopters were sent out in search of Agnes. The Company's products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders shops and other Company-owned retail stores, other specialty stores, select department stores and through various e- commerce channels.
According to Agence France-Press, Agnes went out in his boat early Tuesday and later told authorities that because of fog, he would return later than he'd initially planned.
Agnes, a great surfer and fisherman, knows the area and waves really well and would have done the trip thousands of times so everyone is somewhat stunned.
"The Boardriders family and entire surfing world are devastated by this news", the statement said.
Quiksilver is a surfing brand that was founded in Australia and now has its headquarters in the U.S. Agnes has been with the company for close to 30 years and has been working at its European headquarters in Saint-Jean-de-Luz.
French authorities have launched a search operation.
Quicksilver is based in Huntington Beach, Calif.
Weeks ago, it announced a deal valued at $315 million to acquire fellow surfwear company Billabong International Ltd. In 2003, he served as Managing Director of Quiksilver Europe and eventually worked his way up to the position of CEO, which he's held since 2015.
Boardriders is looking to expand its presence overseas.
This article was originally published at 12:10 p.m.