Cook also commented on Apple's announcement that it plans to hire 20,000 new workers and open a second campus, saying that only some of its new investments are due to the tax law passed last month. While many may argue this is so that iPhone users have more of an incentive to upgrade to a newer model, Cook said that doing so could cause some handsets to "shut down unexpectedly".
"We deeply apologize for anybody that thinks we had some other kind of motivation".
Following the backlash, Apple chose to drop the price of battery replacements from £58 to £25 - as new batteries will bring iPhone performance back to normal levels.
We will tell somebody we're slightly reducing, or we're reducing your performance by some amount in order to not have an unexpected restart.
Cupertino's skipper couldn't "stress enough" that "our actions were all in service of the user", admitting to a certain lack of transparency "at a point in time", and an inability to properly and thoroughly explain the company's "purest actions".
Apple's next iOS update will include feature that lets users disable power management feature that slowdown iPhone performance.
It seems like Apple will now be releasing the option to manage your own iPhone battery performance and even stop iOS throttling performance and downgrading it.
The iPhone maker also said it will build a second U.S. corporate campus and pay $38 billion in taxes as it moves an undisclosed amount of the $250 billion it holds overseas back to the States. With this upcoming update, will you be inclined to sticking with your older iPhone instead of buying a new one?
The new iOS 11 beta is expected to launch early next month, meaning a public release is likely to happen in March.