"But Amazon doesn't carry Google products like Chromecast and Google Home", they went on, "doesn't make Prime Video available for Google Cast users, and last month stopped selling some of Nest's latest products". Amazon even released an app for the third-generation Apple TV, which was discontinued previous year.
Amazon's own streaming device, Fire TV ($70), competes directly with the pricier Apple TV ($149). Up until now, you could only use Prime Video with Apple TV via a wireless AirPlay connection, but now that those days are over you can just delete AirPlay.
In fact, people who are committed to the Amazon ecosystem pretty much won't be able to watch anything at all on YouTube - at least for the time being.
On Tuesday, Google said it would cut off Amazon's Fire TV streaming devices from YouTube, starting on January 1. As you might know Nest is now a Google subsidiary. Currently, Apple's original content consists of shows such as Carpool Karaoke and the inane reality TV competition Planet of the Apps, which pales in comparison to the kind of award-winning programming Netflix and Amazon have been developing, such as Stranger Things and Transparent.
And while Apple is planning a push into premium original video, that's not quite a zero-sum business like live game streaming, where creators tend to stick with one platform and bring their viewers with them.
The slightly iffy bit about the Apple TV is the choice of native apps in the Apple TV App Store, which still isn't all that great.
Google and Amazon are taking their very public feud to the next level and their customers are paying the price.
As streaming becomes more and more prevalent, more and more options to stream content become available. That's it. There's no optical audio output or any other socket, which is a shame because there's certainly room for an HDMI passthrough, which would come in useful for cramming multiple 4K devices into a potentially limited number on the back of your TV.
In the course of just two days, there's been a small quake in the Internet streaming landscape, meaning one more choice on the high end, one fewer choice on the low end for cord cutters. Amazon says it is disappointing to see Google selectively blocking access to an open website.