Despite its high price, Apple revealed demand for redesigned iPhone had been "off the charts" and warned potential buyers to "arrive early" at stores today to secure a handset.
The iPhone 8 and 8 Plus phones were well received by critics but were so similar to the previous 7 and 7 Plus models that carriers reported less interest in the new phones than years past.
"We're going to get as many of them as possible to the customers as soon as possible", he said.
The organic light-emitting diode technology used in iPhone X screens is now sourced from just one supplier, Samsung Display Co., while the array of components used to make the three-dimensional sensor have never previously been manufactured in the quantities required for the iPhone X, and suppliers have struggled to ramp up production effectively. "It completely depends on the availability", he added.
Even with the iPhone X's delayed release, Apple is still struggling to catch up. The delay may have prompted some buyers to wait to check out the iPhone X before deciding on its more affordable sibling. The iPhone 8 will exclusively provide to those who require a brand-new tale, however, do not want to give a massive $999 for the iPhone X.
The release of iPhone 8 and 8 Plus have been somewhat overshadowed by the upcoming IPhone X launch, with reports suggesting demand for the 8 could be weaker than expected.
"It's lovely bro, what a feeling, I'm excited", builder Bishoy Behman, 18, told Reuters after picking up two phones as the first person in the queue. As far as timings are concerned, last year, the sale of iPhone 7 and 7 Plus started in the evening. "We had double-digit iPhone growth in numerous emerging markets". "We won't know for several quarters".
"People are really anticipating this phone because it's the 10th anniversary version and it has more changes and modifications", said Gary Yiu, manager of the iGeneration smartphone shop at one Hong Kong mall.
"We're gonna learn something", Cook said.
Apple opened pre-orders for the iPhone X on October 27 and has said demand has been "off the charts", although some analysts have been anxious about supply chain issues that might prevent Apple making enough phones to satisfy demand.
Analysts have already warned that the stock on hand is scarce, owing to constrained supply of key iPhone X components. The increase depth-sensing method of iPhone X needs machines that simply a few companies can offer.