Tim Cook says the iPhone X's $999 cost is a "value price"

Apple Inc

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Apart from talking about the price, Cook emphasised that the Face ID feature, which was introduced with the iPhone X, will provide security and that the company will not be storing the face with itself but rather on the phone to ensure privacy.

GMA anchor Robin Roberts said "you knew this was coming", before reading off the Twitter users' question about the considerable price tag.

But with several of the improvements delivered by the iPhone 8 and 8-Plus relative to the 7 and 7-Plus also relevant to the X, which won't see pre-orders start until October 27, there's still much of value to be gleaned from iPhone 8 reviews.

"The iPhone 8 Plus is a superlative phone with a spectacular camera, but wait for the upcoming iPhone X before buying: it promises to fold all of the key features of the 8 Plus into a smaller, sexier package", he wrote.

Wireless carriers including AT&T, Verizon, Sprint, and T-Mobile offer trade-in programs that allow you to get credits towards the iPhone X purchase if you turn in your old smartphone. But most of the speculation is about the new top-tier iPhone X, which will start at $999. Moreover, the 7 even comes in more colors than the 8, but maybe this is something that Apple will fix later. "This is a profound day."The iOS update includes AR, or augmented reality, capabilities, offering the technology to Apple users with an iPhone 6S or later.Augmented reality technology blends the real world with the virtual by overlaying images and details onto a feed from a device's camera".

However, the switch to a glass back with wireless charging and the new processor validate a full number bump, argued Kevin Krewell, principal analyst at Tirias Research. There is no home button and Touch ID fingerprint sensor. She has a favorable opinion on the device's camera, particularly its Portrait Mode, Portrait Lighting and 2x zoom features. The phone will be available for pre-order on October 27 and go on sale a week later on November 3rd. Overall, many consider the iPhone 8 is the option for those who want the latest "real" iPhone.

Scott Stein hails the iPhone 8 Plus for improvements to the dual camera and faster processing; but notes that its design hasn't changed much from the iPhone 7 Plus and favors the iPhone X, which won't be available for another two and a half months. Both Xbox and PlayStation consoles have now come out with mid-generation versions, while Nintendo has been adding several upgraded versions to their systems since the Wii hit shelves in 2006.

"On its face, the 8 looks like an iPhone from 2014", he added.

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