Google takes on Facebook by introducing new features in Feed

Google updates the Feed for Android and iOS bringing you personalised news

Google to add 'news feed' to website and app

The new offering is called "Google Feed", a name that may conjure comparisons to Facebook's "News Feed", a feature on Facebook used to browse updates from friends, family and other sources.

The extraordinary popularity of mobile devices among Google's services prompted the company to launch its Pixel phone past year.

In a statement to The Independent, Google has dismissed the reports as "not strictly accurate". So don't get surprised even if a one-year old blog appears on your feed; that's because Google thinks that it might be of value to you.

While the feed isn't a shift in business model for the web giant, it does signal a turning point in how the largest web giants are continuing to compete for users' attention. At Google, we know this statement is truer than true.

Google is taking things a step further by now adding a #News Feed to its homepage content. Based on your search history and those topics you often consult, it will build up this personalized collection of news it is simply calling "the feed".

The addition of this feature will make it possible for users to see content they may be interested in before they search. This is quite nice, since it helps you stay away from tons of useless information and be up-to-date only with something that really interests you. Instead, it wants to create another place to see a stream of relevant search results. Google Now was always ad-free, but when the feed (by any name) gathers so much data about what we like to watch, read, and do, it seems like only a matter of time before Google starts to put all that valuable data to good use.

This move by Google could signal the end of Google Now, which has been fading into irrelevance since the coming of Google Assistant, and now, the Google Feed.

The new feed experience is available in the Google app for Android (including the Pixel Launcher) and iOS, launching today in the us and rolling out internationally in the next couple of weeks. For that, you'll need to check if you have the updated card design, as well as feed customization settings.

Google's new news feed for its iOS and Android app.

"Google has a long term project of anticipating user needs".

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