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The feed is rolling out to Google app users on iOS and Android initially, beginning in the USA, but will be made available to Search users on the web and on mobile eventually.

Google is also looking to add more interesting features to the feed in the coming months.

When you launch the new Google app (or swipe right on Pixel phones), it won't look much different. Taking things a step further, Google has tweaked its feed, which it introduced last December to its Google app, to not only display information based on your interactions with Google, but also factor in what's trending in your specific area and around the world. For example, if you search for the Netflix's popular show "Stranger Things" then Feed offers you an option to follow the topic (as shown in the GIF below) and see timely information about it within the feed timeline. "The more you use Google, the better your feed will be", Thakur wrote.

"Editorial Pages" as you might have guessed already, will feature handpicked applications and games by the Google Play editors. At the top of Feed, you'll see Google's characteristic cards of news highlights, sports scores, the local weather and updates on topical events. Here one can "Follow" a topic in order to help Google customize your content.

For instance, if you're interested in Spider-Man, Google feed will show you not only the newest trailer for "Spider-Man: Homecoming", but also showtimes for the movie at the nearest theater.

Though the similarities are clear, Google employees were "adamant that this news feed is nothing like Facebook's News Feed", Wired reported.

Google promises that the feed will get better over time as its machine learning algorithms gain a more accurate understanding of a user's interests. Using the example given, you'll see more content about photography if you're an enthusiast while seeing less content about fitness if you're just causally into it.

News articles have always been an important part of Google Now, and they are getting smarter with the update. Google could lure marketers with the promise of higher returns by preventing ads from showing up for people who have removed related content in their feeds. Google's been working on this kind of view for years. If they start regularly watching a certain YouTube channel, they can expect new videos from the account to show up not long after. Soon, you'll also be able to tell Google you want to follow a certain topic with a new Follow button that appears after you do a Google search. Google Now was the first of the company's efforts to bring information to you, rather than the other way around.

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