It hasn't been one week since Jay-Z released his new album, 4.44 and it has already been certified platinum. The RIAA didn't even count streams toward a gold or platinum album certification until previous year, when it made 1,500 track streams equivalent to one album sale.
Recent reports claimed 4:44 would land on Apple Music in the coming days. To go platinum this quickly, 4:44 would need to have been streamed the equivalent of 1 million times.
JAY-Z has earned 13 platinum (or higher) solo studio album awards in the USA - more than any other hip-hop artist in the history of RIAA's GOLD & PLATINUM PROGRAM. In anticipation of that album's release, the RIAA changed its rules to allow digital albums to be certified platinum on their release date, rather than its previous 30-day waiting period, which allowed for physical units to be tallied.
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The "4:44" album will hit record stores and other streaming services Friday. If you can recall, the streaming company has seen a number key executives leave over the last 24 months, with some analysts even saying that the company is ripe for a takeover. According to Variety, the move that angered users who signed up for Tidal after the album's release but could not access it, although that decision was reversed and it was made available to all Tidal members on Monday.