In fact, "Baywatch" even lagged behind "Guardians of the Galaxy Vol. 2", which is expected to bring in an additional $26 million during its fourth weekend of release, adding to its global box office of more than $732 million. The comedy revamp, which cost more than $60 million (£46.9 million) to make, appears to have been sunk by a string of bad reviews, debuting with just $18.1 million (£14.1 million). In a surprise twist, Paramount's R-rated adaptation of the classic TV show belly-flopped with a four-day gross of $23 million in a rare miss for Dwayne Johnson, who stars alongside Zac Efron in the Seth Gordon-directed big-screen adaptation.
Hanging on to the No. 2 spot this week is Baby Groot and the rest of the gang in "Guardians of the Galaxy Vol. 2", bringing in nearly $20 million. The domestic total for three (really four) days is $62 million.
"Hollywood needs June to save the box office world", Dergarabedian said. The film has opened in Taiwan where it earned $873,000 over the weekend, New York Times reported. Now in its fourth weekend, the Guardians sequel - which picked up an estimated $19.9 million domestically - is doing just fine, with a cumulative total of $333.2 million in the USA contributing to a worldwide box office of $783.3 million.
It's also of note the opening of Dead Men Tell No Tales pushed Disney's domestic cume for 2017 over $1 billion on Friday.
Dergarabedian said that worldwide audiences, particularly in China, India and South America, still embrace these films because they grew up on big American blockbusters and enjoy the action-packed adventures.
"This is a trend that we've seen play out over the course of these films", said Dave Hollis, executive vice president of distribution for Disney.
Baywatch opens in earnest overseas next week.
That's down from the $90m generated by the previous film in the franchise and is the poorest opening weekend since its first outing. Its four day total should be about $7.6 million. The James Gunn-directed sequel also added $8.6 million overseas for a global total of $450.1 million and worldwide sum of $783.3 million (through Sunday). Globally, the Universal release has earned $1.22 billion. "U.S. audiences have been subjected to so many sequels over the decades that it is hard to maintain the excitement", Paul Dergarabedian, senior media analyst for comScore, told CNBC.
"Wonder Woman: Rise of the Warrior" marks the first solo outing of DC Comics' Amazon warrior. "We are just finishing the first quarter of the game and have a long way to go before Labor Day".