The Apple iPhone 7 took top place with 21.5 million devices shipped, and its larger sibling iPhone 7 Plus wasn't far behind with 17.4 million units. Oppo is a pretty popular brand in China and India, but it is "largely unknown in the Western world", the research firm said.
The Oppo reportedly sold 8.9 millions R9s handsets in Q1 2017.
The global smartphone market reached a total of 353.3 million units in the first quarter of 2017. It's more surprising because even Huawei and Xiaomi were overtaken by Oppo.
While two-thirds of the market still buys smartphone under $180 (roughly Rs. 11,600), the price band from $180 to $300 (roughly Rs. 19,300) has seen some growth, driven by Xiaomi, Oppo, and Vivo, the report adds.
That new device is expected to kickstart a "supercycle" of iPhone sales, as consumers upgrade their old phones in light of the first major design overhaul since the 6 in 2014. During Apple's fiscal Q2 earnings call, CEO Tim Cook also acknowledged that the company had a hard time in keeping up with demand for the Plus version, notes CNBC.
New data from Strategy Analytics shows that Apple's iPhone 7 was the top-selling smartphone during the first quarter of 2017 despite a slight year-over-year drop in sales.
"According to the Q1 2017 MOVR", the report summary reads, "the Apple iPhone 6S became the most used in February 2017 and is now at nearly 8% of all global smartphone browsing".
"The most recent generation of iPhones by Apple, the iPhone 7 Plus and the iPhone 7, retained their double lead in terms of shipments volumes in the country, but some of the older models like the iPhone 6s continued to sell fairly well, too", Strategy Analytics said in an announcement.
While the launch of Samsung's new Galaxy S8 range came after the surveyed period, its mid-range model Galaxy J3 and Galaxy J5 came in 4th and 5th to represent the company.
Huawei has used Europe as a primary location to showcase its new flagship models and promote its brand image for several years, and has seen its smartphone sales in Europe and the United States continue to grow. In order to boost sales and increase revenues, companies are increasingly turning towards India, which is now the second biggest smartphone market in the world behind China.